Producing immersive stories

Utilizing an extensive, multi-format digital canvas, we envisioned and crafted cover stories that breathe life into a collection of enchanting tales through a blend of photography, design, illustration, audio, and technology.

For 22feet Tribal Worldwide India, I co-founded a premium storytelling platform called the Untold Collective – A group of writers, photographers, videographers, designers and technologists with one common goal - to un-earth real stories of people in India. And to present them beautifully. 

To address a market gap for genuine and impactful storytelling that champions our narrative over international publications, we explored culture, crafts, and traditions across India for two and a half years, producing diverse presentations without marketing budgets. Our digital publication introduced immersive storytelling experiences through dedicated micro-sites for in-depth cover stories and collaborated with major brands like Asian Paints and eBay to meet their storytelling needs. 

The collective quickly cultivated a devoted following and gained recognition from both the media and notable figures internationally.

A 1000 yr. old story of a glass-less mirror

Following a 15-day assignment in Kerala, documenting the narrative of a distinctive mirror named 'Aranmula Kannadi,' I collaborated with a team of photographers, designers, and technologists to narrate the story through a meticulously crafted microsite, deviating from the typical templated approach commonly seen on the web.

Brand collaborations

Colour Journey for Asian Paints